How to Actually Enjoy Summer While Running a Business
Yes, it's possible to sip your coffee field-side at baseball and still keep your business humming.
Summer hits differently when you’re a business owner. While your friends are booking beach days and cottage getaways, you might be knee-deep in client work, campaigns, or launch prep. Add kids into the mix—and in my case, a very full baseball schedule—and it’s easy to feel like you’re constantly racing the clock.
I get it. My son plays 10U AA Rep Baseball, which means our summer is filled with travel, game days, team logistics, and tournament weekends. As the team manager, I also take on a mountain of behind-the-scenes responsibilities that require consistent communication and coordination. While many days cut into my regular work hours, I know deep down: I won’t look back and regret showing up for my son.
And that’s what this blog is all about—creating a summer you enjoy without letting your business fall apart or burning yourself out. Here’s how I make it work, and how you can too.
1. Communicate Clearly (and Early!) About Time Off
Whether you're planning a long weekend away or simply adjusting your work hours around kid activities, communicating with clients is everything.
Here’s what I do:
Let clients know your summer schedule ahead of time (and give reminders a week before).
Include details in your monthly email updates or during check-in calls.
Set expectations for turnaround times or responses, especially around holidays or tournaments.
In my own business, I’ve always been clear about my working hours and communication preferences. For example, all of my contracts include a note that email is the only form of communication I use with clients—no texting, especially outside business hours. Boundaries like this help protect my time and energy, and I’ve never once had a client push back or complain.
Pro tip: Use a simple "out of office" responder during days you're off or unavailable. Even if it's just for an afternoon game, it sets the tone and removes any guesswork.
2. Plan Ahead Like a Pro (Batch What You Can!)
If you want to enjoy spontaneous beach days, family BBQs, or a quick road trip, pre-planning is your best friend.
Here’s what I recommend:
Batch your content: Set aside one morning to schedule out social media posts, newsletters, or blogs. I use tools like Metricool to schedule weeks ahead.
Create templates for recurring client work so you can plug-and-play when time is tight.
Outline your week every Sunday: I look at our baseball and family schedule, plug in my must-do tasks, and block time accordingly.
Some weeks are heavier than others, especially if we’re prepping for a client launch, promo or heading into a baseball tournament weekend. But knowing what’s coming makes it easier to breathe—and to protect space for both work and life.
3. Delegate, Automate, or Hire Support
Let’s be honest: you don’t have to do everything yourself. If you’ve been trying to juggle client work, marketing, invoicing, and inbox management—you’re not alone, but you may be setting yourself up for burnout.
This summer, consider:
Hiring a VA (Virtual Assistant) to help with admin, scheduling, or customer service
Bringing on extra help for one-off projects or launch prep
Using automation tools to simplify tasks (like email sequences, appointment booking, or social posts)
You don’t have to build a full team—just a little support can make a big difference. Even having someone reply to basic emails or send reminders can free up your mental space when you’re pulled in multiple directions.
4. Release the Guilt (Seriously)
We don’t talk about this enough, but business owners carry a ton of guilt in the summer:
Guilt for not being fully available to clients
Guilt for working while your family is at the beach
Guilt for not working while others seem to be scaling to 7-figures in 90 days
Here’s your permission slip: You’re allowed to take time for yourself. You’re allowed to go all-in on family moments without your laptop in tow. You’re allowed to log off early because your kid is in the outfield waving at you between pitches.
I’ve worked in the car while travelling for a game, or scheduled emails later in the evening once my son is asleep. I’ve built a business that respects the season I’m in—and I’m not sorry about it. You shouldn’t be either.
5. Build Boundaries That Actually Work for You
Boundaries aren’t just about saying no—they’re about creating systems that allow you to say yes to what matters most.
A few of mine:
No texting from clients (email only)
No work on weekends unless it’s pre-scheduled or launch-related
Clear client onboarding that outlines how and when I work
A “summer schedule” template I share with long-term clients so they know when I’m offline
Boundaries give you the space to enjoy your summer without always being “on.” And guess what? The right clients will respect you more for setting them.
Final Thoughts: Grace Over Grind
This summer, choose grace over grind. You’re not lazy for wanting slower mornings. You’re not unprofessional for saying no to last-minute requests when your kid’s got back-to-back games. You’re not failing if your Instagram content isn’t “optimized” every single day.
You’re building a life—and a business—that works for you.
So go ahead. Pre-schedule those posts. Set that auto-responder. Ask for help. And don’t forget to look up and soak in the moments that matter.
Because when summer fades and the busy season picks back up, what you’ll remember isn’t the inbox you cleared. It’s the time you spent exactly where you were meant to be.
Need help batch-creating your summer content or setting up systems that support your schedule? I offer marketing support packages and strategy sessions to help you stay visible while living your life. Reach out if you’re ready to simplify and enjoy the summer ahead.